HD Now an Affordable Option for SMBs!

In the rapidly innovative world of communication technology there is one thing that is certain: tomorrow’s price will be less than today’s.  Whether it is the recent 30% drop in the price of HDTV sets or the decline in the price of bandwidth, today’s technology will be more affordable in the days to come than it is today. 

What a business could not afford yesterday they will be able to afford today.  And in today’s highly competitive marketplace, it is imperative that the business stay on the cusp of innovative communications technology or risk losing their market share in their respective industries. 

The good news for businesses is that the innovative communication technology of HD is now an affordable and real solution.  The small and medium-sized businesses (SMB) that dominate most of the local marketplace have struggled to keep up with their larger better-funded national and global competitors.  However, the technology of HD telepresence is not just for the global conglomerates that comprise the Fortune 100; HD telepresence is now affordable to SMBs willing to embrace the communication tools of tomorrow.

In Stephen Lawson’s October 15^th article in PCWorld, “New Conferencing Options Light Up,” describes the entrance into the telepresence market, largely dominated by Cisco, of the LifeSize telepresence systems.  Rather than shelling out $300,000 for the Cisco TelePresence studio plus special furniture and lighting, small and medium-sized companies are looking at Lifesize’s $49,000 that does not require any specialized hardware to make it run well.  Talk about an innovative shift within the marketplace!

The big winner in all of this is of course the end users.  As the video conferencing companies continue to innovate, the prices will go down and be more accessible for the already strapped budgets of smaller companies.  This allows for smaller companies to obtain cutting edge communications technologies without the budget-busting affects.  

For Stephen Lawson’s full article, see online at: http://www.pcworld.com/businesscenter/article/152333/new_conferencing_options_light_up.html

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