Each spring, people from all over the world partake in a ritual so excruciating that some participants actually faint, or worse—throw up—during the process itself. Similar to participating in an IRONMAN Triathlon, defending a Doctoral/PhD dissertation in front of some of the smartest people in your field may in fact be easier said than done. While each PhD candidate looks for any edge they can get during the agonizing process, future letter holders of academic letters have found that what they say is actually less important than how they say it!

Noted communications guru and Professor Emeritus of Psychology at UCLA, Albert Mehrabian, discovered way back in 1971 that people communicate best through body language. According to Mehrabian, effective communication requires a careful combination of three elements, best summed up as the “7%-38%-55% Rule”:

• 7% – Oral content (what you say)
• 38% – Vocal (tone, intonation, and volume)
• 55% – Body language (non-verbal communication)

This means 93% of all communication is lost when you can neither hear nor see the person you are communicating with (i.e., emails and text messages are some of the least efficient means of communication). With phone calls, you miss a staggering 55% of the message!

To maximize business communication effectiveness and efficiency, businesses of all shapes and sizes really should consider embracing technologies that allows for the best communication possible. This is the world in which our company (Face to Face Live) exists; at the cusp of one of the most innovative business communication solutions in recent history. With videoconferencing and telepresence solutions like those available today, you can finally have an affordable face-to-face communications experience, anywhere in the world.

Remember, they just don’t award a PhD to anyone. Be smart. Join the videoconferencing revolution today!

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